An Introduction to Secondary Marketing Research at WMU
Item
- Title
- An Introduction to Secondary Marketing Research at WMU
- Description
- This tutorial will guide you through the most common market research resources available through WMU. We will be using secondary market research tools available through WMU Libraries including IBISWorld, Mintel and Statista.
- Item type
- Tutorial
- Information literacy concept
- Scholarship as conversation
- Subject or discipline
- Business
- Ability level
- Post-graduate
- Creator
- LuMarie Guth
- Rights
- CC BY
- Date created
- 18 July 2024
- Item sets
- Learning objects
